Privacy Policy

Welcome to "Pocket Cat: My Virtual Pet", a mobile application developed by Arongame OÜ. Your privacy is critically important to us, and this policy is designed to inform you about your rights and our practices regarding the collection, use, and protection of personal information we receive from users of our app.

INTEREST-FOCUSED ADVERTISEMENTS

At Arongame OÜ, we prioritize your privacy. Before we transmit any of your data to our advertising affiliates for tailored advertising objectives, we ensure to obtain your explicit permission. With your approval, we share identifiable information specific to your device, including but not limited to unique identifiers like the advertising ID, IDFA, and IP address, along with personal details such as your age and gender. Our advertising partners might utilize this information to present ads that align with your interests. For instance, they could use your demographic data to display relevant advertisements or combine the information we provide with data from other sources to create comprehensive profiles, leading to more targeted ad experiences based on these profiles. Additionally, we employ and exchange this information with our ad partners to refine and enhance the effectiveness of our promotional activities across various platforms.

Access to interest-based advertisements through our applications is granted solely to users who have successfully completed an age verification process and have agreed to the use of their personal data for such advertising purposes.

Our advertising partners employ diverse technologies to facilitate interest-based advertising, each processing your personal data in unique ways. Therefore, we urge you to familiarize yourself with their data handling practices before consenting to the sharing of your identifiable information, such as your advertising ID, IDFA, IP address, and any other personal details, for targeted advertising purposes.

WHO IS PERMITTED TO DISPLAY INTEREST-FOCUSED ADS TO ME?

Below is a list of approved advertising entities that have the authorization to present interest-focused advertisements to you. We encourage you to explore their data management approaches and the specific technologies they employ for delivering interest-based ads:

HOW TO DISABLE INTEREST-FOCUSED ADS?

Arongame OÜ respects your privacy choices, offering you the flexibility to revoke your agreement to share personal data for targeted advertising purposes whenever you choose. To retract your consent, navigate to the application settings and locate the option for interest-focused advertisements. Here, you can adjust your preferences, specifying which advertising entities are permitted to access your personal details for targeted advertising.

Opting out or refraining from giving consent does not decrease the quantity of advertisements you encounter, but it may affect their relevance. Without your personalized data, advertisements will no longer be tailored to your interests, behaviors, or demographic information, potentially making them less pertinent. Despite this, our advertising collaborators might still display ads influenced by the content of the app you're engaging with.

ABOUT ARONGAME OÜ AND OUR PRIVACY POLICY

At Arongame OÜ, safeguarding your privacy is paramount to us, and we commit to handling your personal information solely as outlined within this Privacy Policy. References to "Arongame OÜ," "we," "us," or "our" throughout this Privacy Policy signify Arongame OÜ and its affiliated entities.

This document delineates our approach to collecting, utilizing, revealing, transmitting, and preserving information gathered from users in the European Economic Area, Switzerland, and the UK (hereafter collectively termed “Europe”), as well as data concerning European users' devices acquired through their engagement with our Applications. You have the ability within the app settings to specify your country of residence by clicking on a "Country" selection feature and choosing your nation.

Your information, which includes personal data, might be collected or requested whenever you interact with us or use the Applications. As elaborated further herein, we share your information, including personal data, with our partners and third-party entities (as later defined) in a manner that aligns with the stipulations of this Privacy Policy. Additionally, your information, alongside other collected data, may be employed to enhance and develop our offerings, including products, services, content, and marketing strategies.

DATA WE COLLECT FROM YOU

The bulk of the data we acquire about you is sourced directly from your interactions within our Applications or through your engagement with third-party advertisements within our Applications, as well as our advertisements in apps from other publishers. Typically, the information we collect pertains to your device type, identifiers that enable us to recognize your device, your activity patterns within our apps, and may also encompass data you provide us voluntarily—such as when you reach out to us directly or grant us access to your social media profiles via our Applications. Furthermore, we gather data from application store platforms, our affiliates, and additional external sources, including details about your preferences, interests, and any in-app transactions (noting that we do not access your payment or credit card details).

Technical Data Collection

Arongame OÜ gathers essential technical information from your device to facilitate your use of our App, alongside additional data that aids in the App's operational analysis, content customization, and ad presentation. This encompasses various device types you utilize for our Apps, and persistent identifiers like IP addresses, device identifiers, advertising identifiers, a unique user ID for our Apps, and the geographic region of your activity.

Persistent identifiers, such as IDFA, IDFV, Advertising ID, and IP address, are non-personal yet uniquely device-identifying markers. These online identifiers, as defined by end-user devices and applications, are recognized as personal data under European data protection law. Refer to the "Your Rights" section to understand the protections afforded to you under this legislation.

Information automatically collected about your device includes:

  • IP address and geographical location;
  • IDFAs, IDFVs, unique application keys for iOS, and Advertising IDs;
  • Language preferences and the specific locale;
  • Time zone, session durations;
  • Network connectivity (e.g., Wi-Fi), browser plugins;
  • User agent string, operating system platform, SDK version, and timestamp;
  • Installation of Arongame OÜ apps;
  • Technical specs like device model, OS version, processor specs, storage capacity, screen dimensions, mobile network, and ISP details;
  • Push notification tokens (to identify push notification subscriptions);
  • A unique player identifier for sign-ins through Google Play Games Services or Apple's Game Center.

For the delivery of video ads via a platform, additional device details may be collected, such as:

  • "Do not track" preferences;
  • Page URLs;
  • Device's country ISO code;
  • Device time settings;
  • Ad limitation settings;
  • Device type specification (e.g., tablet).
  • For Android users, we generate a unique user ID, and for iOS users, we utilize IDFVs for App usage tracking.

Information on Advertisements and App Usage

Arongame OÜ captures a range of data when you engage with our Apps, employing persistent identifiers for device recognition. This includes detailed insights into your interactions with our Apps, our advertisements within other publishers' applications, and third-party advertisements within our Apps. This data collection serves multiple purposes, including the enhancement of our services, targeted advertising, cross-promotion efforts, and analytical evaluations.

The types of information gathered encompass:

  • The specific ads displayed to you;
  • Duration of ad visibility, ad size, and the viewing angle;
  • Your interactions with our advertisements in apps from other publishers, as well as with third-party ads in our Apps, such as ad clicks;
  • Your engagement patterns within our Apps (frequency of play, session lengths, in-app events, progression milestones, purchases and their values, aggregated activity, performance metrics, user lifetime value, etc.);
  • Use of any chat features, including the content of messages, which is solely for operational purposes;
  • Data obtained from your connection to Third-Party Social Networks, as outlined in the "Third Party Social Networks" section, detailing the specific information collected upon such connections.

Traditional Personal Data

Arongame OÜ does not gather traditional personal details (like your name, physical address, email, or phone number) through our Applications, allowing you to use them without disclosing such information. We only come into possession of your traditional personal details when you reach out to us directly, and we utilize this information exclusively to address your inquiries.

Additionally, we might request and process certain non-identifiable data that could still be personally significant to you, such as your age range, birth year, and gender. It's important to note that birth year and gender data collection is strictly limited to users who meet the age requirements set forth in our Apps.

In some of our Applications, we collect data concerning the username you select or the name you assign to your virtual pet, as well as any app ratings you might provide. We advise against using your real name for these purposes.

HOW ARONGAME OÜ UTILIZES YOUR DATA

Overview

Arongame OÜ leverages the data collected about you and your device to furnish you with our services and Applications, as well as to underpin our business operations. This includes enhancements to our services and Apps, bolstering security, and conducting analytics and research to ensure an optimal user experience. Moreover, your information aids in the promotion of our services and Apps across various platforms and in the display of third-party ads to you. It also plays a critical role in attribution, fraud detection for advertising efforts, and compliance with legal mandates.

Here’s how we apply your data:

  • Service Delivery and Enhancement: Your information is instrumental in the development, deployment, and refinement of our Apps, products, services, and content. It allows for customization, provides App updates, assists with troubleshooting, enables usage trend analysis, and supports App management.

  • Advertisement Display: We employ your data to showcase ads for our Apps in third-party applications and to present third-party advertisements within our own Apps. Additional details are available in the Advertising Section of this Privacy Policy.

  • Cross-Promotion: We utilize your information for the cross-promotion of our Apps and services, such as advertising one of our Apps within another.

  • Attribution and Fraud Prevention: Your data is crucial for evaluating the performance of our advertising campaigns, identifying and preventing fraud, and ensuring the proper attribution and privacy compliance of third-party ad campaigns within our Apps.

  • Analytics and Research: We analyze and interpret trends related to App usage, compile demographic profiles of our users, and track download origins of our App. This analysis aids in creating reports and insights for research or business intelligence, like identifying issues or trends with our Apps and services, or testing new game features and content.

  • Security Measures: Enhancing the safety and security of our Apps, products, and services is another critical use of your information.

  • Customer Support: We utilize your data to offer customer support and respond to your queries.

  • Legal Compliance: When mandated by law, your information is used accordingly, such as employing your country or region for tax reporting purposes.

Notifications in Games

Arongame OÜ employs two varieties of notifications within our Applications: local notifications and push notifications. Local notifications are generated based on context directly by the device, while push notifications are issued from our servers. It is our policy not to send push notifications to users who have not reached the age of digital consent. These notifications are designed to keep you informed about your in-app activities and are only sent to users who have opted in for such notifications within the App. Opting out from receiving push notifications is straightforward, and the instructions to do so are provided below.

For iOS Users: Upon downloading an Application, you will be prompted to accept or decline push notifications. If declined, you won't receive any notifications. However, if you initially accept, it's possible to later disable these notifications via your device's settings. To adjust notifications settings on your device, go to the Settings menu, tap "Notifications," find and select the App, and then toggle the "Notifications" setting OFF or ON according to your preference.

For Android and Windows Users: Notifications are automatically enabled upon downloading an Application. To manage these notifications, go to the App's "info screen" from the homepage, select "Settings," and then you can disable notifications by toggling the "Notification" option within the App.

Unsubscribing from push notifications will result in the deletion of the corresponding push notification tokens from our database.

In-App Purchases

Arongame OÜ's Applications support in-app purchases, enhancing your gaming experience with optional purchases within the app. Importantly, Arongame OÜ does not handle the processing of these payments nor do we have access to your credit card details.

All transactions related to in-app purchases are conducted through the app store, utilizing your designated app store account. The app store oversees any activities following the purchase, adhering to its own set of policies and terms of service. For a comprehensive understanding of how your information is managed in these transactions, we recommend reviewing the privacy policy and terms of service provided by your app store.

HOW ARONGAME OÜ SHARES YOUR INFORMATION

Arongame OÜ relies on collaborations with third parties to deliver the comprehensive services our Apps require. Therefore, we share your collected data with third parties, including analytics services, attribution and fraud detection services, cloud computing services, third-party advertising entities, and other service providers that contribute to the development and maintenance of our Apps (herein collectively referred to as "Partners"). The shared information may include data capable of personally identifying your device, such as persistent identifiers (IDFA, IDFV, advertising ID, and IP address), to aid in service development and delivery, ad display, analytical and research endeavors, and to gauge the effectiveness of both our and our Partners' advertising campaigns. We also reserve the right to disclose your information, including personal identifiers, when legally mandated, or in an anonymized and aggregated format, ensuring personal identification is not feasible.

Information may be shared with:

  • Analytics Providers: We employ third-party analytics tools like BigQuery and Firebase Analytics to refine our services through analysis and research. For details on data collection and processing by these tools, you can visit Google's privacy page for partners. Integration with Google Play Developer Console allows us insight into app impressions, downloads, and traffic sources. Data shared with providers are anonymized, preventing direct association with individual users.

  • Cloud Service Providers: Data collected is stored on servers managed by third-party cloud services, including Google Cloud Platform and Firebase's suite of services, ensuring secure and efficient data management.

  • Attribution and Fraud Prevention Services: Tools like AppsFlyer are used for optimizing our advertising strategies, analytics, and fraud prevention. These tools collect and analyze user and device data, assisting in the evaluation of advertising efficacy and fraud detection.

  • Third-party Advertising Partners: We collaborate with third-party ad networks to serve advertisements, enabling us to offer our Apps for free or at a reduced cost. The list of advertising providers can be found on our website.

  • Advertising Partners' Attribution Services: Our advertising partners utilize attribution services to track advertising campaign metrics, enhancing campaign performance analysis.

  • Other Service Providers: Development tools like Unity Software are employed for App creation. Collaboration with third-party developers also occurs, though these partners access only aggregated data, ensuring user anonymity.

Arongame OÜ may update its list of Partners or modify existing relationships to better serve our App ecosystem. Changes in our data sharing practices will be communicated regularly.

We may disclose your personal information in response to legal obligations or governmental requests, or if deemed necessary for public safety, legal enforcement, or significant operational changes. In cases of business transitions, such as mergers or acquisitions, your information may be transferred to the succeeding entity.

ADVERTISING STRATEGY

At Arongame OÜ, we offer our Apps either for free or at a nominal charge, necessitating the sharing of information we gather from you with third-party advertising partners to facilitate ad delivery. We base our ad display on legitimate interests, presenting contextual advertisements within our Apps. Prior to engaging with our advertising partners for interest-based advertising, we ensure to obtain your consent.

Contextual ads are shown to enhance your app experience without relying on personal data beyond necessary advertising identifiers (like Android’s advertising ID and iOS’s IDFA). These identifiers are treated as personal data under European data protection laws but are used exclusively for contextual advertising purposes. Any other use of this information by our partners is restricted to anonymized and aggregated forms, ensuring no direct linkage to your device.

Should you agree to the sharing of your personal data for interest-based advertising, the ads you encounter will align more closely with your interests, behaviors, and app usage patterns. This form of advertising is detailed further in the "Interest-based Advertising" section of this Privacy Policy.

Your privacy is a cornerstone of our approach, guiding us to adhere not only to legal requirements but also to established market norms, including the honoring of your device's privacy settings. You have the option to opt-out of interest-based advertising through your device’s settings: “Limit Ad Tracking” on iOS or “Opt Out of Interest-Based Ads” on Android. While we expect all advertising providers to respect these preferences, we cannot guarantee their compliance. Withdrawing consent through our Apps ensures your advertising ID is not shared for interest-based ad purposes.

To adjust your device’s settings:

iOS Devices:

iOS 7 or Higher: Settings > Privacy > Advertising > Enable "Limit Ad Tracking"

iOS 6: Settings > General > About > Advertising > Enable "Limit Ads Tracking"

For more details on iOS settings, visit: https://support.apple.com/en-us/HT202074

Android Devices:

For Android 2.2+, with Google Play Services 4.0+: Settings app > Google > Ads > Opt Out of Interest-Based Advertising

These settings enable you to manage your ad preferences directly from your device, furthering our commitment to your privacy.

CHILDREN'S PRIVACY PROTECTION

At Arongame OÜ, we prioritize a family-friendly environment and voluntarily adhere to elevated standards of child protection. Our services and products are not specifically targeted at children under the age of digital consent as defined by European data protection legislation. Except for certain situations involving persistent identifiers, we do not knowingly collect personal data from children below this age threshold. Upon discovering the collection of any personal data from a child under the digital consent age, other than persistent identifiers, we commit to promptly deleting such information. Should you realize a child has provided us with personal data without appropriate consent, please reach out to us at arongame.studio@gmail.com.

To maintain our Apps' family-oriented character, we've implemented age-gating for certain features, making them inaccessible to children under the digital consent age. This age verification occurs post-download, ensuring the privacy and safety of our younger users. Features that could allow the collection and sharing of personally identifiable information, apart from persistent identifiers, are deactivated for users who fail to clear the age verification. For security reasons, age inputs cannot be modified post-submission. We do not store birth years for users identified as under the digital consent age, only noting that their user ID did not pass the age verification.

The sole category of personal data we collect from users identified as below the digital consent age are persistent identifiers (such as device ID, IDFA, IDFV, advertising ID, and IP address), strictly for contextual advertising, user authentication, content personalization, app functionality maintenance, security, and legal compliance purposes.

In handling persistent identifiers of users under the digital consent age, we avoid contact, behavioral advertising, tracking, or profiling activities.

YOUR PRIVACY RIGHTS AT ARONGAME OÜ

At Arongame OÜ, we recognize and respect your privacy rights regarding your personal data. We're committed to transparently managing your information and upholding your rights under applicable privacy laws. You may exercise these rights anytime by reaching out to us at arongame.studio@gmail.com with your requests about your personal data.

Your entitlements include:

Right to Object: You can object to the processing of your personal information based on legitimate interests. You also have the liberty to opt out from future collection of your data by us and our Partners by uninstalling our Apps from your devices.

Right of Access: You're entitled to be informed about the personal data we hold on you and, in certain circumstances, to receive a copy of this data. Should you wish to utilize this right, kindly notify us, specifying the data you wish to access. We may require proof of identity for verification purposes. In instances where we cannot provide the requested information, we'll explain the reasons.

Right to Correction: We strive to maintain accurate and current information about you. If you identify any inaccuracies in your data, please inform us at arongame.studio@gmail.com, and we will make the necessary corrections.

Right to Deletion: You have the authority to request the deletion of your personal data held by us. To proceed with this, contact us with verification of your identity, and we will act on your request within one month, subject to certain conditions, such as legal obligations or the protection of legal rights, which may necessitate retaining some information.

Data Portability: Under certain conditions, you have the right to request a copy of the personal data you've provided to us in a structured, commonly used, and machine-readable format, and to have this information transferred to another controller.

Restriction of Processing: You may request that we restrict the processing of your personal data in specific circumstances.

Right to File a Complaint: If you believe that your privacy rights have been infringed upon, you have the right to lodge a complaint with the supervisory authority in your jurisdiction.

For actions like accessing or deleting your data, we may need to verify your identity for security purposes. While we aim to comply with your requests promptly, please note that in cases involving complex requests or multiple requests, actions may take up to one month.

Please be aware that certain data, like usernames, avatars, high scores, and chat messages, might be cached on other players' devices and could be beyond our ability to remove or update immediately, especially if those devices are offline or not connected to Wi-Fi.

For any queries or to exercise any of your rights, please contact us directly at arongame.studio@gmail.com.

CONTACT US

Should you have any inquiries or concerns regarding Arongame OÜ's Privacy Policy or wish to exercise your privacy rights, please feel free to reach out to us.

email: arongame.studio@gmail.com.